[哈拉閒聊]

揭秘中國最大的網路黑社會

本期主題:揭秘中國最大的網路黑社會
Current Topic: Unveil the Largest Triad of Network in China


(配)有人說它是中國網路的傑出代表形象代言人
也有人說它是壟斷組織和巨無霸
它創造的商業奇跡
與它所帶來的網路鐵幕
伴隨著中國互聯網成長壯大
它就是中國互聯網搜索巨頭——百度。
Some people say it is an outstanding representative of China's Internet.
It is also a monopoly and the Big Mac
It creates a business miracle
And it brings the Iron curtain behind the network
Following the growth of China's Internet to develop.
It is the Chinese giant in Internet search area – Baidu.

已然成為行業壟斷者的它       
到底是一個有利於網路良性發展的發動機
還是一個裝滿欺詐與惡性競爭的潘朵拉魔盒呢
讓我們一起走進本期的網路大破解,
更近距離的走近百度,看它到底是線民的千百度還是千夫指。
As an industry monopoly
Is it a network engine with positive development
Or a Pandora's Box with full of frauds and vicious competitions?
Let us break into the current network decryption
Approach it closely to learn that it is the good one or not for users in internet.

(主)上一期的網路大破解
解讀了阿裡巴巴的十年詐騙
在整個的解讀過程裡面
我們本著對所有的資料案例負責的態度
雖然我們招來了封殺
招來了各種各樣的圍堵
但是我們還是會將網路大破解進行下去
在這期節目裡面
我們將解讀中國最大的搜尋引擎
百度
In the last current network decryption
Published interpretation of the decade fraud of Alibaba
In the whole process of the interpretation which
We are guided with a responsible attitude for all the data and cases
Although we provoked the block
and attracted a wide range of containment
But we will go on with the network decryption
In this program
We will interpret China's largest search engine
Baidu


百度的神話來自于李彥宏
李彥宏的神話來自哪裡呢
當年在李彥宏的自傳上
他們是這麼寫的
李彥宏當時去超市買菜的時候
看到很多婆婆阿姨在哪裡排隊
然後他就覺得
是不是可以給點錢排到前面去
不就可以早點回家了嗎
就在這麼一個環境下
他靈機一動創造了
競價排名的贏利模式
Baidu's mythology is from Li yanhong
but where does Li’s myth come from?
That year ,in Li's autobiography
It was written that
When Li went to the supermarket to buy food
He saw that many grandmas and aunts line up there
Then he thought
Could someone stand in the front if offer some money
and then go home earlier
In such a environment
He had an idea to create
PPC profit model

在資訊革命的今天
代表著公正自由包容的谷哥
被百度擠出了中國
In today's information revolution
Google-represents fair, free and tolerant
Is kicked out of China by Baidu

但百度在中國一直獨大
它也是打著自由包容的旗號
但為什麼會在今年的315的時候
有幾十位作家聯名討百度書
然後發起維權呢
網路大破解
為你揭開中國互聯網的迷霧,揭露網路真相。
However, Baidu has been the dominance in China
It is also the name of the banner of freedom and tolerance
But why, when this year's 3.15  
Dozens of writers have written a joint discussion to denounce Baidu
and then launched rights?
Network decryption
Uncover the fog of the Chinese Internet for you
and expose the truth in internet.

這樣幾條新聞相信會有人記得:
2008年11月15、16日,
央視《新聞30分》
連續兩天報導百度的競價排名黑幕
內部員工幫助造假
引發垃圾資訊
涉及惡意遮罩
被指為“勒索行銷”
並引發了公眾對其資訊公平性與商業道德的質疑
These a few news that someone will recalled
15/16 November 2008,
CCTV' s "News 30 "
Reported the shady of Baidu's         PPC in two consecutive days
The internal staff help to fraud  
Triggered spam
Involving malicious shield
Accused of "blackmail marketing "
And caused questioned to equity and business ethics of its information in public.

2010年7月17日,
央視《每週品質報告》
再度曝光百度競價排名黑幕:
假大夫假藥排第一。
In July 17, 2010,
CCTV "Weekly Quality Report "
Re-exposed Inside story of Baidu PPC:
Fake doctor and drug ranked first.

2011年3月15日,
賈平凹、劉心武、韓寒、郭敬明、
李承鵬、石康、李銀河、蔣方舟、
當年明月、慕容雪村、王小山、
唐家三少、江南等在內的近50位中國作家
聯合發表了一篇《三一五中國作家討百度書》,
聲稱“百度是中國最的黑心廣告商!”
In March 15, 2011,
Jia Pingwa, Liu Xinwu, Han Han, Guo,Jingming
Li Chengpeng, Shi Kang, Li Yinhe, Jiang Fangzhou,
That year’moon, Mu rongxuecun, Wang Xiaoshan,
Tang’ third young master ,The south, etc., almost 50 Chinese writers
Jointly published "3.15 Chinese writers denounce Baidu "
Claimed that "Baidu is the advertiser who has the biggest black heart in China"
(采)百度這個平臺
它提供的資訊本身也應該
是具有一定的公信力
和具有一定的公正性
The platform-Baidu
It provides the information that should
have a certain degree of credibility
and a certain fairness

百度作為一個知名的搜尋引擎
它又作為線民的一個很大的流量入口的媒體平臺
實際上它也肩負著
媒體的責任
為了維護某一些企業的
一種個人的私利
或者一己的私利的話
它為違備了一定的
媒體的責任的
Baidu as a well-known search engine
As the media platform that has a large flow of the entrance for Internet users
In fact, it also carries
responsibility of the media
In order to maintain a certain number of enterprises
A personal self-interest
Or their own self-interest
It went against certain
responsibility of the media

(主)如果大家看了上面的新聞報導
還沒有發現百度為什麼會導致
這麼多人如此憤怒
那麼跟著我們走進下面的案例


If you read the above news
and have not found why Baidu has caused
so many people so angry
So follow us into the following cases

(配)2004年,
北京中經縱橫資訊諮詢中心
訴百度壟斷糾紛案。
2004
The Aspect of Beijing Information Center
The case-Baidu’s monopoly disputes

2005年,
上海步升音樂文化傳播有限公司
起訴百度。
百度被判停止在網站上
提供涉案歌曲的MP3檔下載服務,
並賠償68000元。
2005
Shanghai Busheng Music Culture Media Co., Ltd.
sued Baidu
Baidu was sentenced to stop provide services that
download MP3 files which are involved songs on the site.
And compensate 68,000 yuan.

2005年6月,
國際唱片協會首次
以百度MP3侵權為由,將百度告上法庭。
In June 2005,
IFPI for the first time
Sued Baidu for Baidu MP3 infringement

2006年9月19日,
天極網訴百度不正當競爭,
于北京市海澱區人民法院立案。
In September 19, 2006,
Tianji Net sued Baidu for its unfair competition,
and filing in Haidian District People's Court.

2007年7月18日,
原創音樂網“娛樂基地”在北京
再次起訴百度,
要求百度立即停止對千餘首著作權歌曲進行搜索和深層連結的侵權行為。
索賠金額高達1億元。
In July 18, 2007,
Original Music Net" Entertainment Base"
sued Baidu again in Beijing,
Required Baidu to stop immediately to deep links to search and violations thousand copyright songs.
Claim amount up to 1 million yuan .

2008年8月5日,
律師黃維領投訴百度競價排
業務違反廣告法。
In August 5, 2008,  
The lawyer Huang Weiling receive complaints Baidu PPC
Business violation of advertising law.



2008年1月17日,
中國音樂著作權協會
起訴百度侵犯了50首歌曲的著作權,
並索賠106萬餘元。
一周後國際唱片協會
再度將百度告上法庭。
In January 17, 2008,
Music Copyright Society of China
sued Baidu for violation of copyright over 50 songs,
And claims 106 million yuan.
One week later,The Recording Industry Association of International
sued Baidu once again.



2008年9月8日,
淘寶網就曾宣佈遮罩百度搜索連結,
向其競價排名提出抗議。
四天后,
百度被披露涉嫌收取300萬元保護費
遮罩三鹿奶粉負面新聞。
In September 8, 2008,
Taobao had announced that shield Baidu’s search link
Protested their PPC.
Four days later,
Baidu has been disclosed in connection to receive 300 million yuan protection  money to shield the negative news of Sanlu milk powder.

2009年1月,
婷美集團訴百度等不正當競爭案。
法院認定百度侵權,
並賠償婷美公司損失。  
In January 2009,
Ting Mei Group sued Baidu for unfair competition
The court identified Baidu infringement,
And offered compensation for loss of Tingmei company.

2009年2月22日,
浙江泛亞電子商務有限公司
起訴百度MP3侵權,
法院一審判決百度賠償7萬元。
In February 22, 2009,
Pan-Asian E-Commerce Co., Ltd. Zhejiang
sued Baidu MP3 for infringement,
The court verdicted Baidu's 7 million compensation..

2009年12月17日,
盛大文學以百度在搜索結果及貼吧中
收錄了大量的網路文學盜版為由,
宣佈將對百度提起訴訟。
In December 17, 2009,
Grand Literature, with the search results and the post bar in Baidu Post Bar contains a large number of piracy network literary
announced to sue Baidu.

2010年8月25日,
360起訴百度拒付搜索分成,
索賠5400萬。
In August 25, 2010,
360 sued Baidu for refusing with payment in search
Claims 54 million yuan.


2010年10月18日,
互動百科正式向海澱區人民法院提起民事訴訟,
狀告百度公司侵犯著作財產權。
In October 18, 2010,
Interactive Encyclopedia Bring a civil action in Haidian District People's Court formally
Sued Baidu for Economic rights infringement


2010年10月28日,
海峽兩岸和諧發展基金會理事長任安利
起訴百度侵害個人名譽權案。
In October 28, 2010,
The Chairman Ren Anli of Foundation for the harmonious development across the Taiwan Strait
Sued Baidu for Personal reputation prosecution.

2011年2月18日,
互動百科正式向國家工商行政管理總局
提交了針對百度的反壟斷調查申請。
In February 18, 2011,
Interactive Encyclopedia formally submitted Baidu's anti-monopoly investigation application for the State Administration for Industry.

2011年2月24日,
中國文字著作權協會擬起訴百度,
稱為改善智慧財產權保護環境。
In February 24, 2011,
Copyright Society of Chinese characters to be sued Baidu,
to improve the IPR protection environment.

2011年2月28日,
互動百科正式向法院提起了對百度的反不正當競爭訴訟。
In February 28, 2011,
Interactive Encyclopedia officially filed for unfair competition lawsuit against Baidu.

由於篇幅限制,
我們記錄的只是其中一小部分,
還有太多太多的案例
消失在了茫茫網路之中
Due to space restrictions,
We recorded only a small part of those
There are too many cases
Being lost in the vast network

(主)如果說這些報導是炒作
或惡意推廣出來的
那麼我們從百度上看一下
來自它自身的負面資訊
If these reports are speculation
or promoted maliciously
then we look at Baidu
and the negative information is from itself.


百度在這麼些年
推出了很多的產品
在我們隨機抽查的幾種產品裡面
我們驚訝的發現
竟然每一個產品後面
都隱藏著不可告人的秘密
Baidu, in these years
launched many products
In our random sample of several products
We are surprised to find
Even the back of each product
Have hidden secrets,

在百度的產品裡面
有百度MP3/百度貼吧/百度文庫/百度地圖/百度知道/百度空間/百度指數/百度圖片
這是他主要的幾大產品
在這些產品上
比如像MP3
侵權新聞有9970
它的黑幕新聞有186
它的投訴新聞有839
它的造假新聞有147
Product which in Baidu
Baidu MP3 / Baidu Post Bar / Baidu library / Baidu Map / Baidu know / Baidu Space / Baidu Index / Baidu picture
These are its major products
In these products
Such as MP3
it has 9970 tort news
186 shady news
839 complaints news
147 fake news



那我們再看一下百度文庫
它的侵權新聞有4200
它的黑幕新聞有42條
它的投訴新聞有200
它的造假新聞有37條
Then we look at Baidu Library
it has 4200 Infringement news
42 shady news
200 complaints news
37 false news

大家注意
這些所有的資訊
還是通過他們的處理
刪盡之後還存在互聯網上
最新的一些資訊
或者是通過互聯網的新聞平臺發佈出來的
不能夠被他們刪除的資訊
Attention
All of these information
Through their treatment
After deleting and exist on the Internet
Some of the latest information
Or through the Internet news platform to release
which they can not delete.


那我們再看一下
百度知道
他的侵權新聞有416
它的黑幕新聞有9
它的投訴新聞有287
它的造假新聞有15
總計有727條
Then we take another look
Baidu know
it has 416 infringement news,
9 shady news
287 complaints news
15 fake news
A total of 727



我們通過百度的八大核心產品負面資訊的統計
不難發現
百度的每一個產品後面
都隱藏有黑色利益鏈

Through the statistics of negative information of Baidu's eight core products
It is not difficult to find
behind Baidu’s every product
Chain of black interests are hidden


我們通過調查
在淘寶上發現大量的
打著網路推廣服務的商店和商鋪
發現了一些十分有意思的情況
We investigated that
Found a lot of in Taobao
The name of the stores and shops with network to promote the services
Found some very interesting situations


(配)在淘寶網上搜索“百度推廣”服務,
能搜到143127個寶貝。
其中
最近一個月有交易記錄的有1271個
最近一個月交易10次以上的有200個
最近一個月交易20次以上的有150個
最近一個月交易100次以上的有20個
Search for "Baidu to promote"service in Taobao
Can search 143,127 .
Which
There are 1271 records in latest month
more than 10 times trading transactions have 200
more than 20 times trading transactions have 150
more than 100 times trading transactions have 20


最近30天之內
在淘寶上成交的非正當競爭的
百度推廣服務
交易次數高達9717次
(不完全統計)。
In the latest 30 days
The transactions of non-legitimate competition in Taobao
extension services Baidu promoted
The number of transactions are up to 9717 times( Incomplete Statistics)


其中包含的項目有:
        百度搜索推廣或刪除
        百度快照推廣或刪除
        百度圖片推廣或刪除
        百度知道代發或刪除
        百度貼吧代發或刪除
        百度空間代發或刪除
        百度百科詞條代建或刪除
        刷百度指數
        刷百度文庫積分/財富值
        刷百度下拉式功能表
        代申請網站聯盟帳號
Which contains the projects are:
Baidu search promotion or delete
Baidu snapshot promotion or delete
Baidu image promotion or delete
Baidu know or delete
Baidu Post Bar place of publication or delete
Baidu Space place of publication or delete
Baidu Encyclopedia entry on behalf of the building or delete
Brush Baidu Index
Brush Baidu library points / wealth points
Brush drop-down menu
Union account on behalf of application site
(主)我們可以通過上面的資料看到在這個灰色利益鏈上
最重要的節點是利益
利益的最重要的節點
體現在第三點
那麼在淘寶點上
我們可以看到對百度的
不正當競爭
有公開和直接的叫賣
我們隨便從淘寶店裡面
售賣的百度不正當競爭的條目
Through the above data, we can see
In the gray chain of interest
The most important node is interest
The most important nodes of interest
Reflected in the third
So the point in Taobao
We can see on Baidu
the unfair competition
Have open and direct selling
We had a quick inside from Taobao
and sell unfair competition entries

來看一下
我們來看一下
在淘氣寶裡面出售的
像刷百度指數
刷百度快照
發百度貼吧
發百度知道
出售百度帳號
Look
Let’s look
Sold in the naughty treasure
Like brush Baidu Index
Brush Baidu snapshot
Baidu Post Bar
Baidu know
Baidu accounts for sale


那麼他們同時在淘寶的寶貝數量
百度指數是73件
百度快照是287件
百度貼吧是100件
百度知道是182件
百度帳號是476件
The number of those in Taobao
Baidu Index has73
Baidu snapshot has 287
Baidu Post Bar has100
Baidu know has182
Baidu account has 476


那同時單件最近30天
最高交易量是
百度指數是108筆
百度快照是259筆
百度貼吧是2090筆
百度知道是2214筆

At the same time ,in the latest 30 days
The highest trading volume
Baidu Index has 108
Baidu snapshot has 259
Baidu Post Bar has 2090
Baidu know has 2214


但是最令人震撼的是
百度帳號的出售是36504筆
根據上面種種資料
我們對這一黑色利益鏈條上的百度的九大產品進行了更深入的調查
But the most striking is
Baidu sold account 36,504
According to these data above
We have more in-depth investigation of Baidu's nine products in interest of this black chain.


(配)百度搜索——給騙子正名的競價排名
央視曾三度曝光
百度競價排名給騙子
打開大門做廣告和推廣,
指出百度在假藥產業鏈中是最大受益者,
百度競價分得假藥七成利潤。
一盒假藥賣660元造假者賺1元
百度可以“賺”495元。
Baidu search - to name the bid ranking for liar
CCTV has three exposures
Baidu PPC for the liar
Open the door to advertising and promotion,
Baidu is the biggest beneficiary of the chain in the counterfeit industry,
Baidu can share 70% profit with fake drugs.
One box of fake drug can sell 660yuan ,counterfeiters earn 1yuan
Baidu can "earn" 495yuan



同時指出。
央視直揭穿百度搜素競價排名的四大黑幕:
黑幕一:多出錢者排位靠前
黑幕二:輕鬆搜出售假網站
黑幕三:無資質網站也推廣
黑幕四:隨機排名並不隨機
Also pointed out.
CCTV expose directly the four Inside story with elements PPC in Baidu search :
Inside Story one: Pay more money by ranking front
Inside Story II: easily found sites selling fake products
Inside Story III: non-qualified website also promote
Inside Story Four: random rankings are not random
經過我們的整理,
在百度搜索上
關於競價排名的
‘侵權’新聞達到52200條,
‘黑幕’新聞達到7460條,
‘投訴’新聞達到410000,
‘造假’新聞達到14400條,
因為競價排名直接或者間接
產生的欺詐新聞總量
達到目的驚人的484060條。
After our order,
On the Baidu search
About PPC
'infringement' news is up to 52200,
'Inside Story' news is up to 7460,
'complaint' news is up to 410000,
'fake' news is up to 14400,        
because of PPC ,directly or indirectly
arising total amount of fraud news
Achieve the purpose of staggering-484,060.

網眼點評:
排名讓競價瘋狂,
競價讓百度瘋狂,
百度讓網路瘋狂,
網路讓財富瘋狂,
財富讓騙子瘋狂,
騙子讓排名瘋狂。
這就是百度競價排名打造的一個迴圈鏈條。
The comments of Network’s Eye:
Ranking make auction madness,
Bidding make Baidu crazy
Baidu allows Internet crazy
Internet make wealth crazy
Wealth make crooks crazy,
Liar make rank madness.
This is the cycle chain that Baidu PPC build.
(采)排名競價這個事情
應該屬於一種廣告行為
既然是廣告行為
就應該遵守廣告法的一些規定
比方說
競價排名屬於廣告的話
那麼你發佈廣告
本身的真實性和合法性
廣告公司以及網路媒體
對此要進行審查的
如果你審查不嚴
或者有意無意的
將這個廣告行為和非廣告行為進行混統的話
按照廣告法的規定
這是不允許的
Rank bid
should be a form of advertising practices
Since it is advertising behavior
Should comply with some provisions of the Advertising Law
For example,
If PPC belong to Ads
and advertising
Their authenticity and legitimacy
Advertising companies and online media
To review this
If you don’t review strictly
Or intentionally or unintentionally
Mixed behavior of this ads and non-advertising practices
In accordance with the provisions of the Advertising Law
This is not allowed


百度圖片——讓色情光明正大
2006年11月,
《北京娛樂信報》報導
使用者投訴百度圖片搜索
搜出大量成人色情圖片。
Baidu pictures - let pornography openly
In November 2006,
"Beijing Star Daily"reported
consumer complaints with Baidu Image Search
Found a large number of adult pornography.


2009年7月,
大旗網推薦了一篇文章
《百度圖片很黃,電話投訴很難!》
指出各大網站曝光了
百度圖片搜索裡面有色情內容。
並且,
色情內容出現在
卡通圖片的關鍵字結果裡面,
引起輿論譁然。
In July 2009,
Recommend a paper in banner network
"Baidu picture is porn, and telephone complaints is difficult! "
That exposure of the major sites
there are porn in Baidu Image Search.
And,
sexual content appears in
the results of keywords of the cartoon pictures which,
caused a public outcry.


經過我們的整理,
在百度搜索上關於
黃色的‘侵權’新聞達到21條,
‘黑幕’新聞3條,
‘投訴’新聞達到79條,
‘造假’新聞6條,
因為百度盜版直接或者間接
產生的新聞總量達到109條。
After our order,
On the Baidu search
The porn 'infringement' news are up to 21,
3 'Inside Story' news,
79 'complaint' news
6 'fake' news
as Baidu piracy ,it directly or indirectly
Information generated totaled 109.



網眼點評:
當百度的各個產品平臺
都引入競價排名,
於是百度的血液裡流淌著黃色的連結。

The comments of Network’s Eye:
When the Baidu platform for all products
are the introduction of PPC,
So there are porn links in Baidu's blood .

(采)我覺得應該對於互聯網這一塊
廣告行為應該加強一些監管力量
明確互聯網廣告
什麼樣的情況下屬于廣告
廣告應該和其他的
非廣告性的公益性的平臺呢
或者行為進行區分
它用它的商業模式
達到自己企業利益的最大化
這是它企業自己的事情
但是如果說,它把它的商業模式架接到
我們的公眾諮詢的檢索平臺上的話
我認為它是對我們
普通線民的赤裸裸的視覺強姦
I think ,for the Internet
The advertising conduct should be strengthened by some monitoring force
Defined Internet advertising clearly
which is the Ad.
and should be together with
non-advertising platform for the public
Or to distinguish between behavior
It uses its business model
To maximize their own business interests
This is its own thing
But if, Its business model framework is received
by the public consultation of our search platform.
I think
it is the naked visual rape for our ordinary users



百度MP3——讓盜版音樂淹沒正版!

Baidu MP3 – let the pirated music submerged genuine!

2005年6月,
上海步升音樂文化傳播有限公司
起訴百度侵權,
並稱百度在經營的網站上
向公眾提供53首歌曲的下載服務,
而擁有錄音製作者權的原告
從未許可被告通過互聯網
向公眾傳播上述曲目。
庭審結果百度敗訴,
法院判罰百度賠償原告
經濟損失68000元。
In June 2005,
Shanghai Busheng Music Culture Media Co., Ltd.
sued Baidu for infringement,
Claimed that Baidu's Web site in operation
available to the public 53 songs to download services,
but the plaintiff–the record producer
Never permit the defendant through the Internet
Communication to the public these tracks.
Baidu loses the trial results,
Plaintiff in the court fined Baidu
Economic loss of 68,000yuan.

2005年6月,
國際唱片協會
首次以百度MP3侵權為由,將百度告上法庭。
In June 2005,
IFPI
At the first time, sued Baidu MP3 for infringement.




2005年9月,
包括環球唱片有限公司、
華納唱片有限公司、
金牌娛樂事業有限公司等
在內的七大唱片公司
狀告百度侵犯資訊網路傳播權。
In September 2005,
Including Universal Music Limited,
Warner Music Ltd
Gold Label Entertainment Limited, etc.
These seven record companies,
sued Baidu for Infringement against Information Network Transmission Right.



2007年7月,
原創音樂網“娛樂基地”
在北京再次起訴百度,
要求百度立即停止千餘首著作權歌曲
進行搜索和深層連結的侵權行為。
In July 2007,
Original Music "Entertainment Base "
sued Baidu again in Beijing,
Asked Baidu to immediately stop the thousand songs’ copyright
Deep links to search and violations.



2008年1月,
中國音樂著作權協會
起訴百度侵犯了
50首歌曲的著作權,
並索賠106萬餘元。
In January 2008,  
Music Copyright Society of China
sued Baidu for
Infringement the copyright of 50 songs ,
and claims 106 million yuan.

2008年2月,
國際唱片協會再度將百度告上法庭。
In February 2008,
IFPI sued Baidu to court once again.


2010年3月,
北京市海澱區法院宣判
中國音樂著作權協會
起訴百度公司音樂歌詞搜索侵權一案,
百度公司敗訴
In March 2010,
Haidian District Court sentenced
Music Copyright Society of China
sued Baidu for infringement music lyrics search ,
Baidu's lost.




2011年2月
“十三月唱片”攜歌手川子、
馬條、山人樂隊以及作品授權歌手
周雲蓬、李志、秋野、洛兵等
27位元原創音樂人
正式向百度公司發出律師函,
總計137首原創歌曲,
27位元音樂人將以每首歌曲5萬元
作為賠償要求,
總索賠金額為685萬元。
In February 2011
"Ten record in March, " to bring singers Chuan Zi
Article horse, Hermit band and singers with work authorization
Zhou YunPeng, Li Zhi, Qiu Ye, Luo Bing, etc.
27 original music men
formally issued the lawyer's letter to Baidu
A total of 137 original songs,
27 musicians will be 5 million per song
As a claim,
The total claim amount of 685 million yuan.




經過我們的整理,
在百度搜索上
關於音像盜版的‘侵權’新聞達到9970條,
‘黑幕’新聞達到186條,
‘投訴’新聞達到839條,
‘造假’新聞達到147條,
因為百度盜版直接或者間接
產生的新聞總量達到驚人的11142條。
After our order,
On the Baidu search
Audio-visual piracy on the 'infringement' news are up to 9970,
186'Inside Story' news,
839'complaint' news,
147'fake' news ,
Directly or indirectly as Baidu piracy
generated the news a staggering 11,142 .





網眼點評:
百度MP3搜索為盜版音樂“正名”,
讓盜版音樂從街頭鼠串變成舞臺主角,
讓中國的互聯網變成一個
讓智慧財產權失去法律效應的畸形社會,
讓世界給中國網路貼上了
“鼓勵假冒偷盜”的黑色標籤。
The comments of Network’s Eye:
Baidu MP3 search "name" for pirated music,
and the pirated music become center stage which is the string of street rats
So that the China's Internet become
the abnormal society that the intellectual property has lost its effect of law.
And the world affixed to the Chinese Internet
the black label "Encourage fake steal ".

百度文庫——讓作家失去著作權
2010年11月11日
暢銷書作家陸琪、蘇小懶、
唐家三少以及《盜墓筆記》作者南派三叔等等22名
原創作家自聯合在網路中發佈
《我們的聯合聲明》。
聲討百度文庫的網路盜版侵權行為。
並強烈要求百度文庫必須徹底關停。
否則誓不甘休。
Baidu library -The writers have lost copyright
In November 11, 2010
Best-selling author Lu Qi, Su Xiaolan
Tang the third young master and the "Tomb of the Notes " South Pine Uncle
22 writers, etc.
Original author issued jointly in the network
"Our joint statement. "
the online piracy denounce violations of Baidu library.
And strongly demanded Baidu library must be shut down. completely
Otherwise, they are dogged.

2011年3月15日
韓寒/郭敬明/李承鵬/賈平凹/慕容雪村等50位
知名作家聯名發表《三一五中國作家討百度書》,
指責百度是中國最大的黑心廣告商,
百度文庫侵犯了聲明中作家的所有作品,
要求百度文庫必須停止侵權行為,
否則會考慮採用法律手段維護自己的權益。
In March 15, 2011
Han Han / Guo Jingming / Li Chengpeng / Jia Pingwa/ Murong Xuecun ,50etc.
Well-known writers, published a joint "3.15 Chinese writers denounce Baidu "
Accused that Baidu is the advertiser who has the biggest black heart in China
Baidu library violated all the works of these writers,
required Baidu library to stop infringement,
Otherwise they will consider to use legal means to protect their interests.


經過我們的整理,
在百度搜索上關於文化盜版的‘侵權’新聞達到4200條,
‘黑幕’新聞42條,‘投訴’新聞達到200條,
‘造假’新聞37條,
因為百度盜版直接或者間接產生的新聞總量達到4479條。
After our order,
Baidu search on the culture of piracy on the 'infringement' news are up to 4200,
42 'Inside Story' news, 200 'complaint' news ,
37'fake' news
Baidu piracy directly or indirectly generated the news a total of 4479.


網眼點評:
百度用強盜邏輯和免費模式,
把他偷盜來的贓物免費分發給網友們,
然後靠著這些普通的網友所作出的
統計報表上使用者數量那一欄裡漂亮的數字,
便成了吸引正規企業和騙子企業們購買競價排名的依據。
The comments of Network’s Eye:
Baidu with gangster logic and free mode
Theft of his stolen goods for free distribution to users
And then rely on those made by ordinary users
the beautiful figures -the number of users on the tatistics report in that column.
Has become basis to buy PPC that attractive businesses for informal enterprises and cheats.



(采)智慧財產權的所有人
還是作為網路資訊進行傳播的載體
以及相應的單位和個人
對智慧財產權相關問題
應該引起相關的重視
同時國家政府機關
也應該加大網上智慧財產權侵權保護和打擊的力度
All the intellectual property owners
Or as a carrier to spread network information
And the corresponding units and individuals
Issues of intellectual property
Should arouse the attention
At the same time ,the national government agencies
should also increase efforts to protect and fight against infringement
online intellectual property rights.


互聯網的精神
本來就是自由和分享
但是如果說
我們是真正的自由
真正的分享
我認為也沒有問題
但是如果說把這種自由和分享
納入到自己商業鏈條
或者商業利益中間來的話
我認為是對別人勞動成果的竊取
和對別人勞動成果的不尊重
The spirit of the Internet
free and share
But if
We are the true freedom
True sharing
I think that there is no problem
But if this freedom and share
belong to the chain of their business
or commercial interests  
I think that it steal the fruits of labor of others
And do not respect the outcome of labor of others




百度知道——讓假的變成真的
2008年10月10日
有個做老師的網友“fosery”
披露百度知道問答平臺上
明明是錯的答案,
卻被選為最佳答案。
指責百度知道誤導人!
該網友指出百度知道的錯答案害人不少啊
Baidu know –let Real become Fake
In October 10, 2008
A net friend as the teacher "fosery"
disclosed Q & A platform of Baidu
the obviously wrong answers,
Been selected as the best answer.
accused of Baidu know misleading the people!
and pointed out that Baidu know’ wrong answer do a lot of harm to other users.

2009年9月,
有網友列出9大互聯網陷阱,
指出“百度知道”是個行銷戰地,
很多問題都是商家自己編寫,
然後自己回答,
將植入了自己廣告的答案設成最佳答案,
以此來誤導不知情的網友。
In September 2009,
The net friend listed 9 pitfalls
Pointed out that "Baidu knows " is a marketing field,
Many issues are wrote by businesses themselves,
Then his answer,
Will be the best answer which is implanted with their advertising
In order to mislead unsuspecting users.

(采)百度知道的問答平臺裡面
出現了許多錯誤的答案
選為最終的答案
或者正確的答案
甚至一些錯誤的答案
被我們一些行銷人員所借用了
那麼這個情況下
我覺得百度應該通過人工
和智慧的一種高效的審核機制
去防止和控制這一事件的發生
Q & A platform in Baidu know
There were many wrong answers
Selected as the final answer
Or the right answer
Even some of the wrong answers
that our marketing staff to be borrowed
So this case
I think that Baidu should be through artificial
An efficient and intelligent review mechanism
To prevent and control the occurrence of the incident

(主)前面我們看到了百度的幾大產品
在這一利益鏈上
它的結構和邏輯
我們主要來看一下百度知道
它怎麼用一問一答和自問自答的方式
進行包裝和推廣
百度知道推廣
一問一答任務
發佈數量與金額
這邊有個簡單的統計
The several major products in Baidu we mentioned
the chain of the interests
Its structure and logic
We mainly look at Baidu know
How it use the approach that a question and answer & question and answer
to be packaging and promotion
Baidu know Promotion
A question and answer tasks
released the number and amount
Here is a simple statistical


我們在網站上
調研到的數據是
威客網站
我們以豬八戒網和威客中國為主要的調查對象
On our website
Research data
Witkey site
We put Pig Network and China Witkey as the main survey.



他們的任務總量是
豬八戒網是3088個
威客中國是888個
單任務最高招標個數
豬八戒網是1802個
威客中國是1937個
The total of their mission
Pig Network has 3088
China Witkey has 888
The highest number of single task tender
Pig Network has 1802
China Witkey has 1937

總招標數量
豬八戒網約50萬個
威客中國約23萬個
單任務最高酬金
豬八戒網是大於3萬
威客中國單任務最高酬金是3850元
總的酬金
豬八戒網約130萬元
威客中國約50萬元
但是在這些酬金後面
百度究竟賺了多少錢呢
The total number of tender
Pig Network has about 500,000
China Witkey has about 230,000
The maximum remuneration of single task
Pig Network has more than 30,000yuan
The highest paid single task in China Witkey is 3850yuan
The total of remuneration
Pig Network has about 1.3 million yuan
China Witkey has about 50 million
But behind these remuneration
Baidu how much it actually earned?

網眼點評:
百度知道成為毫無門檻的免費廣告平臺,
為網路水軍提供了孕育的土壤和生存的空間。
也很不負責任地
讓不知情的普通網友
在真真假假的世界裡走向錯誤的方向。
The comments of Network’s Eye:
Baidu know become a free advertising platform which has no threshold ,
provides Net Army for the soil and nurtured to survive.
and Is also very irresponsible to
let the unknown ordinary users
moved toward into the wrong direction in the world


百度百科——錯漏百出的知識百科
Baidu Encyclopedia - encyclopedia of knowledge riddled with errors

2009年7月,
有網路技術專業人士發文
《當心被百度百科“低俗”內容所誤導》
文中指出互聯網業界人士
都知道百度百科提供的都是
一些欺騙小孩子的垃圾資料
In July 2009,
The network technology professionals have issued a document
"Beware of "low "content of Baidu Encyclopedia that mislead you"
The paper pointed out that the Internet industry
Knew that Baidu Encyclopedia offered
deceptive information that cheat children.

2010年9月,
中國站長論壇上有位“站長大叔”發帖稱
《百度百科扯淡,誤導行業發展 》,
貼中例舉詞條描述,
指出其中錯誤的內容,
並稱還不允許專業人士進行編輯修正。
指出百度百科內容
大多被百度內部和有推廣目的的使用者進行創建和編輯。
In September 2010,
In Webmaster Forum, One China "Uncle owners" post said
"Baidu Encyclopedia is nonsense, misleading industry"
Entries posted in the examples described
That which is wrong,
and not allowed professionals to edit correction.
Wikipedia content in Baidu
has been largely created and edited by internal stuff and the
the purpose of promotion of users


2011年2月,
互動百科正式向法院
提起了對百度百科的反不正當競爭訴訟。
In February 2011,
the Interactive Encyclopedia formally sued Baidu to the court
Baidu Encyclopedia filed on the anti-unfair competition litigation.



百度百科是來源於維琪
那麼維琪真正是一個
開放的公享的
大家來共同維護的一個諮訊平臺
Baidu Encyclopedia is derived from the wiki
and the wiki really is
open to the public to enjoy
An Oration platform that everyone to come together to maintain


但是據我的一些瞭解
我們很多企業包括很多人
他用這種百度百科的方式
來完成自己的一些商業利益
But according to some of my understandings
Many of our companies, including many people
He used this way Baidu Encyclopedia
To complete some of their own commercial interests


比如說某些企業
他在上面提出來
誰是中國最好的什麼什麼
那麼他就立馬給自己註冊一個詞條
這種詞條如果我們是一種大家參與
詞條中間它有一個刪選的話
我相信這個詞條
會有一個標準
For example, some enterprises
He proposed
Who is the best one
Then he gave himself up for a term immediately
This term is if we all participate in
It has a deletion of the middle term if elected
I believe that this term
There will be a standard


但現在就是基於說
百度它可能是為了它一些不可告人的商業目的
它把這個編篡詞條解釋詞條的權力
氾濫話

But now is based on that
Because of some ulterior commercial purpose
Baidu explained this compilation term power of entry
and made it be flooding

百度代建詞條的發佈的數量和金額
我們仍然以豬八戒網和威客中國為例
我們來看一下
威客網站豬八戒網
它的任務總量是427個
那麼威客中國是40個
The number of building entries and amount of Baidu announced on behalf of
We still put Pig Network and China Witkey as examples
Let’s look
Pig Network and China Witkey
The total of its mission is 427
and China Witkey has 40

我們看單任務最高招標個數
豬八戒網是1554個
威客中國是68個
總招標數量
豬八戒網約15000個
威客中國約1000個
Let’s look the highest bid the number of single-task
Pig Network has 1554
China Witkey has 68
The total number of tender
Pig Network has15,000
China Witkey has about 1000


單任務最高酬金
豬八戒網大於1萬元
威客中國300元
總的酬金
豬八戒網是20萬元
威客中國2萬元
在這些資料後面
仍然存在著百度獲取巨大的利益
The maximum remuneration of single task
Pig Network has more than 1 million yuan
China Witkey has 300 yuan
The total remuneration
Pig Network has 20 million yuan
China Witkey has 2 million yuan
Behind these data
There are still significant benefits for Baidu


網眼點評:
百度對版權置若罔聞,
對侵權理直氣壯,
讓廣告取代知識,
讓知識失去權威。
The comments of Network’s Eye:
Baidu turned a deaf ear to copyright,
For infringement righteous,
Replace the knowledge of your ad,
Let knowledge lost authority.


百度指數——都是“刷”出來的
Baidu Index - "brush out "

2009年,
網上出現了專業刷百度指數代理人,
並公佈了收費標準:
百度指數200以上,
普通關鍵字300元/月;
百度指數300以上,
白金關鍵字400元/月;
百度指數500以上,
黃金關鍵字500元/月;
百度指數1000,
鑽石關鍵字1000元/月;
百度指數1000以上,
皇冠關鍵字面議。
2009,
There appears a professional brush agent for online index in Baidu
And published the charges:
More than 200 Baidu's index
General Keywords 300 yuan / month;
More than 300 Baidu's index
Platinum Keywords 400 yuan / month;
More than 300 Baidu's index
Gold Key words 500 yuan / month;
1000Baidu Index
Diamond Key words 1,000 yuan / month;
More than 1000 Baidu's index
Crown Key words are negotiable.


2010年10月,
有網路技術專業人士撰文發表了
《酷6網百度指數造假的分析報告》
In October 2010,
The Network technology professionals have made the author
" The analysis report for Ku6 Baidu Index fraud"


在穀歌上搜索“刷百度指數”的資訊
有126000條,百度上有671000條。
在穀歌上搜索“百度指數造假”的資訊
有50400條,百度上也有8800條。
A Google search for the information"brush Baidu Index, "
Has 126,000, Baidu has 671,000.
A Google search for information "Baidu Index false"
Has 50400, Baidu also has 8800.
網眼點評:
百度通過“百度指數”看收入業績,
我們通過“百度指數”看自己人氣,
世界通過“百度指數”看中國誠信。
The comments of Network’s Eye:
Baidu see revenue performance through the "Baidu Index "
We see their popularity through "Baidu Index "
The world see Chinese integrity through the "Baidu Index, ".



百度貼吧——培養網路水軍和網路打手
Baidu Post Bar – Train the Network navy and hatchet man

2009年4月,
《三秦都市報》報導了一篇
《百度貼吧驚現專業刪貼代理人》的文章,
指出一位元網名為“刪帖看資料”的廣東人,
在百度貼吧廣發“刪帖告示”,
用刪除一頁誹謗帖付費100元的價格,
通過網路在全國範圍內招攬生意。
In April 2009,
"San qin city news"reported an article
"Baidu Post Bar appeared professional agent who delete post " ,
A Cantonese called "deleted posts to see the information, " in network
In Baidu Post Bar GF "delete posts notices"
Delete a defamatory post and pay with price of 100yuan,
to solicit business through the network in the country.



同年9月,
《南方都市報》報導了
《百度黑幕再被揭:
明碼標價1200元可刪除百度貼吧4頁帖子》,
專業刪貼代理人的出現,
甚至可以讓這種“網路保護”形成一個產業。
In the same year ,in September,
"The south city news" reported
" Inside Story of Baidu has been exposed again: 1200 yuan price tag can delete 4 posts in Baidu Post Bar "
the emergence of professional agents who delete post,
Can even allow this "network protection " be an industry.

記者在網上找到一個專門提供百度產品“保護”服務的網站,
網頁上面顯示能夠提供:
百度貼吧、百度知道、百度百科的內容
刪除和百度帳號調查,
甚至可以刪除百度快照。
如果是這樣,
不排除有百度員工參與此類業務。
Reporters find a services site that providing "protection" for Baidu Products on the Internet.
Page shown above, it can provide:
The contents of Baidu Post Bar, Baidu know and Baidu Encyclopedia
Remove and Baidu accounts investigation
can even delete the Baidu snapshot.
If so,
it does not exclude Baidu staff to participate in such business.

經過我們的整理,
在百度搜索上
關於百度貼吧的‘侵權’新聞達到4180條,
‘黑幕’新聞1550條,‘投訴’新聞達到116條,
‘造假’新聞1730條,
因為百度盜版直接或者間接
產生的新聞總量達到7576條。
After our order,
On the Baidu search
Baidu Post Bar on the 'infringement' news are up to 4180,
1550'Inside Story' news, 116'complaints' news
1730'fake' news,
Baidu piracy directly or indirectly  
generated Information totaled of 7576.



網眼點評:
在豬八戒網上搜索百度貼吧
發帖任務有12974,刪貼任務有2559個。
百度貼吧給網路水軍和網路打手們聚集的快樂。
The comments of Network’s Eye:
search Baidu Post Bar in Pig web
Post task has 12974, uncertain and dynamic tasks has 2559.
Baidu Post Bar provide happiness for Network navy and hatchet man


百度它收取客戶的費用
Baidu charge customers’ fee


我認為這是一種收買
對於公信力的一種收買
它通過暗箱手段
我們應該獲得的正面的
真實的資料
I think this is a buy
For the credibility
Through the black-box operations
We should get a positive
and real data



它給遮罩掉
它只是為了維護某一些企業的一種
個人的私利或者一己私利的話
我認為它是喪失了一個
公眾傳播管道的一個公信力
It shelding
It is only in order to maintain a certain number of enterprises
Individual self-interest or self-interest,
I think it is the loss of a
A credible public dissemination channels

這當然
它如果喪失了這種公信力之後
它是在做一種自殘的行為
當然也可能它中間
確實存在這種非常大的利益鏈條
來促使它做這樣
為虎作倀甚至於幫兇的這麼一個角色
Of course
if it lose credibility ,then
It is doing an act of self-mutilation
Of course, there may be
the existence of such very big chain of interest
To induce it to be a role such accomplices


在這些公開的令人震驚的資料和案例後面,究竟是一個什麼樣的黑色利益鏈呢
what exactly is the chain of interests behind the open and alarming data and cases?

我們來看一下
百度的整個的利益鏈條
它是自上而下的倒金字塔的建設方式
We know that the entire chain of interests in Baidu which is the construction of top-down way of the inverted pyramid.

它首先
百度免費MP3,文檔搜索與下載
這是建立在侵權的基礎上
first of all,
the service like free MP3, file searching and downloading,
is on the basis of the violation of the rights.



第二步籠絡網友,吸聚人氣
這是完成用戶基數的原始積累
The second step to win network users, cultivate popularity,
which is the primitive accumulation the user base.
那麼下面放成兩步
成為國內龍頭老大式的網路平臺
成為企業網路行銷首選平臺
這是完成初始的行業壟斷
Then take the following two steps
to become the leader of a type of network platform
and the preferred platform for enterprise network marketing industry,
which is the initial monopoly of the field.

那麼再到下面發展到第四層的時候
有了競價排名百度地圖
競價排名百度圖片
競價排名百度搜索
when it developed to the fourth floor,
the followings like the PPC for map,
the PPC for picture
and the PPC for research came out.

競價排名是百度黑幕的催生劑
也是讓這個利益鏈條
迅速地進行發酵
而產生更大利益的關節
PPC is catalyst of the Baidu shady to ferment the whole chain of interests bringing about the more interests.

在有了前面三個基礎之後
我們看到了百度另外幾大產品的出現
On the basis of the steps as above., We saw the appearance of another several Baidu products like payment to

付費刪發百度百科
付費刪發百度知道
付費刪發百度圖片
付費刪發百度快照
付費刪發百度指數
付費刪發百度貼吧
付費刪發百度網頁
Payment to delete Baidu Encyclopedia
Payment to delete Baidu know
Payment to delete Baidu images
Payment to delete Baidu snapshot
Payment to delete Baidu Index
Payment to delete Baidu Post Bar
Payment to delete Baidu page
讓競價排名流著不道德的血液
那麼另外
延伸出來了整個網路水軍的天地
同時具有了
腐化網路黑社會的性質
These products makes PPC unethical and also extends the world of the entire network of water forces. Meanwhile the network also has a corrupt nature of triad.

第一他們推出了網路推手
網路打手
網路水軍
以假當真
以次充好
不正當競爭
假冒偽劣
侵權
騙子成正牌
外行當權威
They develop their internet marketer, network thugs and the water forces of the network. They take the fake as real, compete unfairly, tort the copyright.

也就是說整個網路黑社會的結構
都是在這一平臺上
有了良好的生長土壤
This platform has good soil for triad structure of the entire network

那麼我們整個的網路誠信被催毀
我們的道德和價值體系被扭曲
Baidu serves as a good platform for the development of the illegal acts, which  damaged the honesty of our internet and distort the integrity of our moral value system.

去年因為在百度貼吧裡面
有大量的對我的攻擊和構陷
我聯繫了百度公司
和它的代理公司
最後他們要求我拿
三萬五千塊錢才會進行干預
或者讓我去做吧主
然後自己去做處理
Last year I was vilified by others in the post bar.
So I contacted  Baidu company and its agencies.
At last they asked me for thirty-five thousand dollars to interfere or let me do the lord and then go for processing.

但是我拒絕了他們
那麼在前不久
美國把百度列入了黑名單
在這個同時
李彥宏變成了中國的新貴
首富
However, I refused.
Not long ago, American government placed Baidu company on the blacklist when Li Yanhong, the president of the Baidu company become the one of the members of the big spenders and the China's richest people.

谷歌的創始人
在聖荷塞的一次私人聚會上
說李彥宏是卑鄙小人
但是同時他也是中國首富
Google's founder in a private party in SAN JOSE said Li Yanhong is a dirty dog ,but he was China's richest people.

不管李彥宏是卑鄙小人
還是中國首富
他在順應互聯網的
良性的健康生態建設
和網路秩序
網路商業生態建設的同時
它必須承擔相應的責任
它所擁有的競價排名這種方式
應該被唾棄
成為中國首富的李彥宏
能否成為中國道德的首富呢
Li Yanhong, whether he is a dirty dog and the richest one or not, sticks to the order of the internet and promotes the health development of the network.
Meanwhile, accordingly, he should shoulder the responsibility.
The way of the bid for search result placement should be abandoned.
The success to be the top one in the morality still remains a puzzle.
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