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Nu Skin(如新)發道歉聲明:未來會禁止員工誇大產品功效

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《人民日報》連續發文揭發紐交所上市公司如新集團(Nu Skin)涉嫌非法傳銷,砲轟如新是老鼠會,如今如新的股票累計跌幅已經超過41%,大陸國家工商總局也宣布將對如新展開調查。美國時間1月21日,如新在美國證券交易委員會網站上發佈了道歉聲明,表示未來會禁止員工「誇大產品功效」、「利用媒體誤導」等行為

讓我想到人氣作家九把刀也曾在自己的部落格發表「打臉(賞巴掌)文,我的夢想戰鬥不是這樣讓你用的!(Nu Skin站好!)」,炮轟NU SKIN直銷公司拐騙他到團體演講,甚至貼圖以「騙子」直指對方同場加映:九把刀打臉文 轟NUSKIN直銷誘騙演講



▲納斯達克Nu Skin最新股價。(圖/翻攝自納斯達克官網)

被指控涉嫌「金字塔式非法傳銷」面臨中國工商機關調查,美國已將如新的股票評級從「買進」降至「中性」,股票連續3天下跌。中國官媒《人民日報》連續刊發報導揭露如新公司虛假宣傳、涉嫌傳銷及利用大型集會「洗腦」,引發政府及社會的關注。受此影響,華爾街開始拋售如新股票。

「人民日報」對如新的指控如下:

1)直銷商說謊:涉嫌捏造傳播政府工作報告內容。
2)宣傳冊說謊:所謂「基因重設」技術純屬編造;所謂「科研顧問」只挂名不做事。
3)利用媒體貼金:偷換「廣告」與「報導」概念,以媒體廣告標榜公司經營模式合法。
4)大型洗腦聚會:制造榜樣,利用群體效應進行精神控制。

對於以上之控所帶來的連帶股價下跌等嚴重負面效應,如新在美國證券交易委員會發布了道歉聲明,指出該公司對「個別銷售人員」之違反公司政策及規定感到失望,將強化員工教育與訓練,對社會大眾所造成的影響表示歉意。以下為如新道歉聲明稿全文

致關心如新中國的消費者及社會各界:

如新致力於在中國長期健康穩定的發展,一直積極配合政府,堅持依法經營,維護消費者權益。對於近日來媒體有關如新中國的報導高度重視,我們感謝媒體的善意批評與監督,並在第一時間開展了深刻的反思和檢討。

通過初步檢討,我們對於在公司近期快速成長期間,出現了個別銷售人員沒有完全遵守及執行公司的政策及規定的情況感到失望。我們對這些令人遺憾及未經許可開展的活動表示衷心歉意。我們將對我們的行政員工和銷售人員的業務操作進行內部檢查,並全心全意採取糾正措施。

同時,我們會提供更多培訓以加強貫徹公司現有的規範政策,其中包括禁止下列行為:

1)利用公眾人物或媒體報告作錯誤宣導;

2)誇大宣稱產品功效;

3)不當描述如新在華的獨特經營模式,與公司其他市場的經營模式混淆。

對這些行為給社會公眾造成的影響,我們表示誠摯的歉意,並希望社會各界及媒體能給我們一個改進的機會,以期強化我們的規章制度,鞏固健全監督機制,加強我們對優質服務的承諾。

為配合有關部門的工作,展現我們對政策的承諾,鞏固長期穩健的經營,我們決定從即日起主動在中國採取以下措施:

1)加強對銷售人員相關法律法規的教育培訓;

2)為集中更多資源用於教育培訓,我們將暫停所有業務推廣會議,並同時暫停接受任何新銷售人員及直銷員的申請;

3)為強化對消費者的承諾,我們將擴展現有直銷產品退換貨政策,以同時涵蓋通過我們零售​​渠道購買的直銷和非直銷產品。

本著對社會公眾負責的態度,我們將持續與有關政府部門積極溝通,匯報上述措施的實施情況。同時配合政府有關部門的核查工作,對於任何違規的個人和行為,一經發現,我們將按公司政策進行處理。

通過反思和自查,我們認識到維護相關政府部門和社會大眾的信任非常重要。如新中國再次承諾,將一如既往在中國依法合規經營。

在有關部門的監督與檢查,和與社會公眾充分溝通的基礎上,我們期待憑藉持續穩健的成長,回報社會各界對如新的信任。

Dear consumers and everyone who cares about Nu Skin China,

Nu Skin is dedicated to maintaining a healthy and stable long-term development in China, and has always actively cooperated with the government. We are committed to operating our business in compliance with the laws and protecting the rights of consumers.  We take seriously the recent media reports about Nu Skin China. We appreciate the media giving us constructive criticism and guidance, and have immediately made a profound reflection and self-examination.

As part of our initial review, we were disappointed to learn that during our recent rapid growth, there were instances where some of our sales people failed to adequately follow and enforce our policies and regulations. We sincerely apologize for these unfortunate and unauthorized activities. We are undertaking an internal review of the practices of our employees and sales force, and fully intend to take corrective actions.

We will also provide additional training to reinforce our existing policies which, among other things, prohibit:

1) inaccurately attributing endorsements to public figures or media reports;

2) exaggerated product claims; and

3) improper descriptions of Nu Skin's distinct business model in China that confuse it with Nu Skin's business model in other markets.

We express our sincere apologies to the public for any impact that this has caused, and we hope that the public and the media will give us an opportunity to improve ourselves in order to reinforce our policies and procedures, enhance a sound supervision system, and enhance our commitment to excellent customer service.

Effective immediately, we have voluntarily decided to take the following measures in China in order to cooperate with the relevant authorities, demonstrate our commitment to our policies, and enhance the long term stability of our operations:

1) reinforce training and education for sales persons on relevant laws and regulations;

2) to focus additional resources on training and education, we will temporarily suspend all business promotional meetings, and at the same time temporarily suspend accepting applications for any new sales people and direct sellers; and

3) to strengthen our commitment to consumers, we will extend our current direct selling product refund policy to cover both our direct selling and non-direct selling products sold through our company's retail channel.

We will continue to undertake our responsibilities to the public, actively communicate with the relevant government authorities, and report to them on the implementation of the above-mentioned measures.  At the same time, in order to cooperate with the verification by the relevant government departments, if any individual or any behavior has been found to be in violation of regulations, the Company will take actions in accordance with the Company's policies.

After reflection and self-examination, we recognize the importance of maintaining the trust and confidence of relevant authorities and the public.  Nu Skin China reaffirms its commitment to conduct business in China in compliance with applicable laws and regulations.

We look forward to our continued success in China under the supervision and inspection by the relevant authorities and open dialogue with the public in order to ensure healthy and sustainable growth and to warrant the public's trust of Nu Skin.

來源:三立新聞網

事實上,好的產品與合理的定價,根本不必說謊或洗腦,這麼作只是給許多潛在顧客「產品不夠好所以要說謊和洗腦來包裝」的印象,因而生厭而拒絕購買。

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